AT&T Internet vs WOW!: Side by Side Comparison

A Side-by-Side Comparison of AT&T and WOW! in 2021.

AT&T and WOW! both provide high internet speeds and competitive pricing, making them great options if they are available at your location. As the 2nd largest DSL provider, AT&T has a wider network coverage but they employ more service fees and require a contract. Trailing a few spots behind, WOW! is the 6th largest cable provider and offers contract-free options a 30 money-back guarantee. Below you can compare which ISP is right for you.

AT&T Internet Info

Price Range


WOW! Info

Price Range


AT&T Internet vs. WOW! Comparison
Provider AT&T Internet WOW!
Speed 25-940 Mbps 100-1,000 Mbps
Pricing $35-60/mo. $24.99-59.99/mo.
Service Type IPBB, Fiber or Fixed Wireless Cable, Fiber, DSL or Copper
Provider AT&T Internet WOW!
High-Speed Plans Yes Yes
Unlimited Data Select Plans Select Plans
Contract-Free Plans Select Plans Yes
TV Service Yes Yes
Phone Service Yes Yes

AT&T Internet Internet Deals †

Last updated on 10/15/2021

†All plans not available in all areas or to all customers. Verify details with AT&T Internet.

WOW! Internet Deals †

Last updated on 10/14/2021

†All plans not available in all areas or to all customers. Verify details with WOW!.

AT&T Internet vs. WOW! Performance Overview

AT&T Internet provides both DSL and fiber internet but availability is based on your location. Their most common plans have speeds from 10 Mbps to 940 Mbps with a data cap limit up to 1 TB, except for their Internet 500 and 1000 plans which have unlimited data. AT&T is a national brand, giving them the ability to offer many different services that can be bundled depending on availability. With prices ranging from $39.99-$154.99, your bundling options can include AT&T TV, DIRECT TV, or U-verse TV, with landline or wireless phone service and/or internet. AT&T provides broadband service across 22 states, supplying DSL service to approximately 150.6 million people and fiber service to 25.1 million people.

WOW! offers customers internet speeds ranging from 100-1000 Mbps, primarily with their cable and fiber internet. Depending on availability, WOW! offers four different internet plans that allow you to add home wifi, home phone, service protection plan, internet equipment, or television streaming services—YouTube TV, fuboTV, Sling TV, or Philo TV—for $39.99-$74.99 per month. With the greatest network coverage in Michigan, Illinois, and Ohio, WOW! is the 6th largest cable provider in the United States, offering service to 7.2 million people.

AT&T Internet Installation

Mainly recommended for fiber service, AT&T offers professional installation where a technician comes to your property to install broadband internet for a one-time fee of $99. With AT&T DSL service, you can opt to self-install for no charge. The $49 activation fee is waived if you decide to have a technician install it for you.

WOW! Installation

WOW! provides a self-installation kit delivered to your address. There is no cost associated with their self-installation kit or activation fee to start your internet service.

AT&T Internet Contracts, Equipment Fees & Fine Print

With upload and download speeds varying from 10 – 940 Mbps, AT&T has an initial contract agreement of 12 months with most of their plans. The fee structure includes an early termination fee of up to $180, which is prorated by the number of remaining months in your contract. When selecting equipment, you can use a pre-existing modem and router that’s compatible with AT&T’s broadband service or lease a wifi modem for $10 a month.

WOW! Contracts, Equipment Fees & Fine Print

WOW! does not require a contract commitment for any of its plans, which means customers can cancel or end their service at anytime without facing any early termination fees. They also offer a 30-day money back guarantee. Regarding internet speeds, their download speeds range from 100 Mbps to 1,000 Mbps while their upload speeds range from 5 Mbps to 50 Mbps. Although it is recommended that you provide your own WOW!-compatible modem and router, WOW! charges $10 a month to lease equipment unless you signed up for their 1 Gig plan, which includes whole home wifi.

AT&T Internet Data Caps

AT&T Internet has data cap restrictions starting at 150 GB with their DSL plans and up to 1 TB on their higher-tier internet plans. If you exceed the data allowance, there is a $10 charge for each additional 50 GB of data—up to a maximum of $200. You may purchase unlimited data as an add-on to their plans for an additional $30 per month. They currently offer unlimited data with their Internet 500 and 1000 plans.

WOW! Data Caps

Currently, WOW! has no data caps for any of their plans.

Fantastic team and great coverage

on September 28, 2019

Absolutely fantastic! Tech came out to help install and, due to the wiring in our apt, it took a while to find the correct outlets. But he was so patient and helpful and kind, really going above and beyond to make sure things got set up so I could have the level of coverage needed to qualify for work from home. Truly amazing guy, I honestly can't speak highly enough of him. He kept trying long after I suspect most would have given up. Huge THANK YOU to AT&T for the coverage at the right price (literally half the price of the competitor in this area), and more importantly for having such an amazing guy on your team. Thank you.

Best coverage

on May 19, 2021

I travel often and I definitely travel around upstate New York and everywhere I go AT&T is faster and even seems to have more coverage than the others, so I am not sure who is doing the tests, but everywhere I have been, AT&T seems to outperform (also I don’t like AT&T as a company, so trust my honest review here).

Cheap and Reliable

on September 18, 2019

100 down and 10 up is a great price at under $30. I wish their 200 down had 20 up, but it is still only 10 up.


on January 06, 2021

WOW is amazing. An honest company that does business right!! From the service tech to the customer service, we've never had a problem. They worked with us to find a plan that we can afford. They have always gone above and beyond in every situation for years. Thank you WOW.

AT&T Internet vs. WOW! Coverage Availability

AT&T Internet Coverage & Availability

WOW! Coverage & Availability

Frequently Asked Questions about AT&T & WOW!

  • Is AT&T Internet cheaper than WOW!?

    AT&T’s Internet 1000 plan, starting at $49.99 per month for the first 12 months and $69.99 for every month after, is more expensive than WOW!’s comparable 1 Gig plan at $74.99 per month. However, WOW!’s Internet 100 plan at $39.99 is less expensive than AT&T’s Internet 100 plan, which regularly costs $59.99 per month.

  • Who has faster speeds? AT&T Internet or WOW!?

    WOW! offers the fastest speed with their 1 Gig Plan with speeds up to 1000 Mbps although AT&T’s Internet 1000 plan is not far behind with speeds up to 940 Mbps. Both AT&T and WOW! offer comparable speeds on most of their plans.

  • Do AT&T Internet and WOW! have unlimited data?

    WOW! Offers unlimited data on all of its plans whereas AT&T Internet only offers unlimited data with select plans. You may also add unlimited data to any of AT&T’s plans for an additional $30 a month.