About BroadbandNow's Team

Who We Are and What We're Building

BroadbandNow is a website that helps consumers find and compare Internet service providers in their area. When we’re describing it to friends and family, we usually say: "it’s like Kayak for Internet service."

To make sure our data is up-to-date, we crunch millions of rows of data every year from public and private datasets and manually collect tens of thousands of data points from providers. All this data allows us to build the most accurate public Internet service database online.

For more information on what makes us tick, see the BroadbandNow mission statement, or visit our broadband data page for a peek under the hood.


Also known as the dream team
Tom Buck

Tom B.

Chief Cow Fancier

Tom has been creating websites since the mid-nineties, first as a way of avoiding piano practise, and later realising he'd stumbled across a natural talent and passion for technology along the way.

After spending the dot-com years building up a wide variety of web development knowledge at agencies, Tom moved into the rapidly-growing world of SMS marketing. Taking many lessons about usability and reliability from campaigns with major brands such as Coca-Cola and Frito-Lay, it was here that Tom got his first taste of processing big data, with live television votes on major UK broadcasters needing thousands upon thousands of text messages to be processed per second.

A few years later, Tom moved to Poland, using his data warehousing skills in business intelligence roles for enterprises such as Honda. Taking on more consulting roles over time, Tom started to appreciate the possibilities of crunching vast amounts of data down to manageable and useful chunks, made presentable and readily understandable online. At BroadbandNow, Tom's found his data heaven, loving that by tapping away at a computer, he can help make a real and positive difference for broadband consumers nationwide.

Now back in the UK, and still considering himself the "friendly neighborhood geek - but online!", when Tom's not geeking out on data, he's usually seen chasing after - or being chased by - his two kids in the Sussex countryside.

Sherrylyn Hubilla

Sherrylyn H.

Sr. Data Researcher

Sherrylyn oversees the data collection team. Having worked in back office support for both construction and real estate firms, she developed meticulous attention to detail. Known for her ability to multi-task with accuracy, she joined BroadbandNow in 2014 to help uphold the mission of bringing transparency to the broadband industry.

Today, she and the data team dig into every provider website and scrutinize their plans and fine print to find the most helpful information that consumers need to make an informed decision while ensuring the data presented on BroadbandNow is accurate and up-to-date.

A mom to 2 bubbly girls, Sherrylyn is located in Albay, Philippines. This typhoon-beaten province is home to the Mayon Volcano, known as the best example of a cone volcano in the world. When she isn’t collecting plans, you’ll catch her repotting plants and weeding in her front yard or stretching and doing headstands in yoga class.

Bijay Pakhrin

Bijay P.

Frontend Designer

Bijay Pakhrin is the frontend designer and developer for BroadbandNow.

Residing in Kathmandu, Nepal where he was born and raised, Bijay began developing his skills by remotely consulting with clients.

In 2016, Bijay began to work extensively with BroadbandNow to create user experiences that work well on both mobile and desktop. Today Bijay is responsible all of the CSS/HTML and design implementation for BroadbandNow.

When he isn’t seeking pixel perfection he is hanging out with his friends, touring on his motorbike, and taking instagram photos.

Steve G.

Steve G.

Director of SEO

Steve leads the SEO strategy for BroadbandNow. He has a core focus on technical SEO and content optimisation, which is fueled by data and caffeine. It’s Steve’s job to make sure that the most relevant information we have finds its way to you when you search on Google.

Steve's work motto is 'When your content answers the visitors question then the results will naturally follow'.

With over 9 years in the SEO and data industry, Steve has led multiple companies SEO direction, including a succession of leading global brands in the FMCG, hospitality, technology, education, banking and real estate sectors.

Based in Asia but originally from the UK, when Steve isn’t on the computer he can be found underwater - scuba diving.

Ana de Castro

Ana D.

Outreach Specialist

Ana is an Outreach Specialist for BroadbandNow. Her goal is to develop and promote positive relations with ISPs and raise awareness around the data powered by BroadbandNow that helps consumers make informed decisions. She coordinates initiatives and communications campaigns aimed at government, education and news sites designed to promote BroadbandNow and ISPs doing great work for communities.

Ana has worked in a variety of fields including public relations, SAP consulting, health & wellness, and most recently, as an agent for celebrity chefs. One common attribute in each of these past roles is her ability to create strong relationships with her partners, no matter what the industry, role or field.

Ana is a Jersey girl at heart but is currently living in sunny Barcelona. When she isn’t on a call with a partner, you can find her geocaching with her kids, trying out new recipes, or working out at the gym.