Broadband Internet in Wisconsin

Internet Access in Wisconsin

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Coverage by County

82.6%
44.0%

84.5

30th

Broadband Speeds

86.3%

of Wisconsinites have access to broadband 100mbps or faster.

18.6%

of Wisconsinites have access to 1 gigabit broadband.

Wired Coverage

97.1%

of Wisconsinites have access to wireline service

20.7%

of Wisconsinites have access to fiber-optic service

82.5%

of Wisconsinites have access to cable service

90.6%

of Wisconsinites have access to DSL service

Coverage by County in Wisconsin

County Name % Broadband Coverage
Adams 69.2%
Ashland 69.2%
Barron 76.6%
Bayfield 87.3%
Brown 96.0%
Buffalo 82.5%
Burnett 87.6%
Calumet 87.0%
Chippewa 85.5%
Clark 50.7%
Columbia 67.0%
Crawford 73.8%
Dane 96.8%
Dodge 80.4%
Door 62.0%
Douglas 77.8%
Dunn 77.8%
Eau Claire 93.1%
Florence 91.7%
Fond du Lac 85.3%
Forest 57.5%
Grant 77.6%
Green 83.1%
Green Lake 71.7%
Iowa 67.6%
Iron 64.7%
Jackson 59.8%
Jefferson 87.0%
Juneau 60.3%
Kenosha 98.7%
Kewaunee 40.5%
La Crosse 96.4%
Lafayette 38.2%
Langlade 56.7%
Lincoln 60.3%
Manitowoc 87.1%
Marathon 76.8%
Marinette 68.8%
Marquette 75.5%
Menominee 51.6%
Milwaukee 100.0%
Monroe 76.1%
Oconto 70.3%
Oneida 73.8%
Outagamie 95.3%
Ozaukee 98.0%
Pepin 76.4%
Pierce 79.0%
Polk 63.8%
Portage 91.0%
Price 38.8%
Racine 99.0%
Richland 53.1%
Rock 91.8%
Rusk 60.0%
St. Croix 87.0%
Sauk 85.1%
Sawyer 72.6%
Shawano 57.2%
Sheboygan 91.2%
Taylor 56.4%
Trempealeau 86.6%
Vernon 94.5%
Vilas 45.8%
Walworth 91.6%
Washburn 68.8%
Washington 95.5%
Waukesha 100.0%
Waupaca 73.1%
Waushara 54.7%
Winnebago 97.8%
Wood 87.3%

Internet Speed in Top Wisconsin Cities

City Avg. Download Speed No. of Providers
1. Milwaukee 117.2 MBPS 26 Providers
2. Madison 97.2 MBPS 27 Providers
3. Green Bay 62.5 MBPS 19 Providers
4. Racine 170.5 MBPS 20 Providers
5. Appleton 90.6 MBPS 19 Providers

Speeds for Major Providers in Wisconsin

Provider Avg. download speed
TDS Telecom 144.2 MBPS
AT&T Internet 111.8 MBPS
Spectrum 105.2 MBPS
CenturyLink 79.9 MBPS
Bertram Internet 14.8 MBPS

The State of Broadband in Wisconsin, 2021

Written by the BroadbandNow team. Last updated 2/2/2021.

Wisconsin ranks 30th when compared to the rest of the states in the US in terms of broadband coverage. Within Wisconsin, none of the counties have less than 45% high-speed internet coverage. The counties with the best coverage are largely concentrated in the southeast corner of the state. Only 13.4% of Wisconsinites have access to fiber-optic service, which is nearly half the national average of 25% of Americans with access to the same. According to user speed tests, Wisconsin’s statewide average download speed is 126.0 Mbps, which is significantly faster than a number of higher-ranking states.

The Digital Divide in Wisconsin

As touched on previously, when comparing coverage statistics throughout Wisconsin’s counties, not all Wisconsinites have equal access to high-speed internet at an affordable price. This inequality creates what is known to the tech world as a ‘digital gap’ between those who have access to the latest telecommunications technology and those who do not.

There are currently 231 internet providers operating within Wisconsin. Even so, 173,000 people in Wisconsin do not have access to a wired internet provider at their place of residence, and 836,000 Wisconsinites only have access to one provider, which severely limits their options when it comes to finding a suitable plan. While 88.4% of the population in Wisconsin has access to a wired broadband connection with speeds of 25 Mbps or faster, 592,000 people do not have access to a connection capable of such speeds.

Further, recent affordability data shows that 44.0% of Wisconsinites have access to a ‘low-priced’ internet plan, meaning a plan that costs $60 or less per month. This is a bit behind the national average of 51.5% of Americans who have access to a low-priced plan.

Best-Connected Cities

In terms of coverage, high-speed connection, and affordability, some cities in Wisconsin stand out among the rest. The overall best-connected cities in the state are Racine, Milwaukee, Madison, and Green Bay, with the first in the list ranking highest.

Worst-Connected Cities

On the other hand, the cities with the worst internet connection in Wisconsin are Mather, Lebanon, Eureka, and Marquette. No residents in any of these cities have access to a wired broadband internet option.

Find out how Wisconsin’s connection compares to the rest of the nation here.

Governmental Initiatives

To further broadband development and data collection throughout Wisconsin, the state has been awarded $4,540,152 in federal grants since 2010. Additional federal grants amounting to $57,969,654 have gone toward the expansion of broadband infrastructure statewide.

The Wisconsin Broadband Office (WBO) operates with the goal of increasing broadband technologies within the state. The Public Service Commission of Wisconsin reports that “On September 4, 2019, Governor Tony Evers opened the Broadband Expansion Grant application round for the 2020 Fiscal Year. This grant announcement opens up to $24 million for improving internet access across Wisconsin.”

The information above is taken from a mix of public and private datasets. More about our data here.

Sources: Data collected via the FCC, NTIA, and other sources. For a full list of data sources please visit our data page.

Wisconsin Cities

Average speed over time
Algoma 67.0%
15 providers
Altoona 99.9%
9 providers
Amery 20.8%
11 providers
Antigo 73.0%
11 providers
Appleton 99.9%
19 providers
Arcadia 80.6%
9 providers
Ashland 80.1%
9 providers
Athens 23.3%
13 providers
Baldwin 84.9%
9 providers
Baraboo 90.0%
14 providers
Barron 67.0%
10 providers
Beaver Dam 94.1%
12 providers
Belleville 81.6%
14 providers
Beloit 95.7%
16 providers
Berlin 74.2%
13 providers
Black Creek 60.5%
15 providers
Black River Falls 65.9%
9 providers
Bloomer 99.1%
12 providers
Boscobel 82.7%
9 providers
Brillion 73.4%
16 providers
Bristol 93.8%
15 providers
Brodhead 67.8%
14 providers
Brookfield 100.0%
18 providers
Burlington 98.6%
18 providers
Cadott 41.6%
11 providers
Cambridge 70.1%
14 providers
Campbellsport 29.6%
15 providers
Cedarburg 99.9%
12 providers
Chetek 83.9%
11 providers
Chilton 62.5%
14 providers
Chippewa Falls 96.1%
14 providers
Clintonville 75.1%
13 providers
Colgate 99.8%
14 providers
Columbus 69.5%
16 providers
Cottage Grove 89.8%
16 providers
Crivitz 46.4%
8 providers
Cross Plains 96.5%
10 providers
Cudahy 100.0%
15 providers
Cumberland 69.4%
9 providers
De Forest 95.6%
16 providers
De Pere 96.8%
20 providers
Delafield 100.0%
12 providers
Delavan 89.8%
17 providers
Denmark 60.1%
15 providers
Dodgeville 77.2%
10 providers
Dousman 99.6%
11 providers
Eagle 97.3%
11 providers
Eagle River 60.2%
13 providers
East Troy 98.5%
11 providers
Eau Claire 98.9%
16 providers
Edgerton 86.6%
13 providers
Elk Mound 81.7%
12 providers
Elkhorn 91.8%
15 providers
Ellsworth 62.1%
15 providers
Elm Grove 100.0%
16 providers
Evansville 80.4%
14 providers
Fond Du Lac 98.6%
16 providers
Fort Atkinson 87.7%
16 providers
Franklin 99.7%
17 providers
Franksville 79.7%
15 providers
Genoa City 93.9%
17 providers
Germantown 100.0%
15 providers
Grafton 100.0%
14 providers
Green Bay 99.0%
19 providers
Greendale 100.0%
17 providers
Greenville 100.0%
14 providers
Hales Corners 100.0%
15 providers
Hartford 94.4%
14 providers
Hartland 100.0%
14 providers
Hayward 83.9%
11 providers
Holmen 93.9%
11 providers
Hortonville 92.1%
12 providers
Hudson 98.7%
14 providers
Jackson 99.5%
15 providers
Janesville 97.4%
19 providers
Jefferson 84.9%
15 providers
Kaukauna 96.4%
14 providers
Kenosha 99.7%
19 providers
Kewaskum 68.5%
16 providers
Kewaunee 54.2%
16 providers
Kiel 65.0%
14 providers
Kimberly 100.0%
14 providers
La Crosse 98.9%
13 providers
Ladysmith 78.1%
11 providers
Lake Geneva 93.8%
18 providers
Lake Mills 90.9%
13 providers
Lancaster 78.4%
10 providers
Little Chute 100.0%
12 providers
Lodi 87.1%
12 providers
Luxemburg 7.5%
13 providers
Madison 99.9%
27 providers
Manitowoc 97.4%
15 providers
Marinette 96.0%
10 providers
Marshall 75.2%
13 providers
Marshfield 82.6%
15 providers
Mauston 39.7%
11 providers
Mayville 88.3%
14 providers
Mc Farland 97.4%
12 providers
Medford 83.8%
11 providers
Menasha 99.3%
16 providers
Menomonee Falls 100.0%
16 providers
Menomonie 91.2%
13 providers
Mequon 100.0%
12 providers
Merrill 61.5%
13 providers
Middleton 99.9%
17 providers
Milton 96.0%
16 providers
Milwaukee 100.0%
26 providers
Mondovi 87.9%
12 providers
Monroe 93.7%
14 providers
Montello 64.4%
12 providers
Mosinee 92.9%
18 providers
Mount Horeb 97.2%
13 providers
Mukwonago 100.0%
15 providers
Muskego 100.0%
15 providers
Neenah 99.9%
17 providers
Neillsville 68.5%
10 providers
Nekoosa 77.3%
12 providers
New Berlin 100.0%
19 providers
New Holstein 74.3%
13 providers
New Lisbon 90.6%
11 providers
New London 83.8%
16 providers
New Richmond 80.2%
12 providers
Oak Creek 100.0%
17 providers
Oconomowoc 98.6%
14 providers
Oconto 79.5%
11 providers
Oconto Falls 76.7%
13 providers
Omro 99.4%
12 providers
Onalaska 99.4%
11 providers
Oneida 100.0%
15 providers
Oregon 91.2%
15 providers
Osceola 82.1%
12 providers
Oshkosh 99.1%
19 providers
Pardeeville 5.8%
11 providers
Peshtigo 78.6%
9 providers
Pewaukee 100.0%
15 providers
Platteville 79.4%
11 providers
Pleasant Prairie 99.6%
18 providers
Plover 98.4%
14 providers
Plymouth 80.4%
17 providers
Port Washington 97.7%
14 providers
Portage 81.5%
12 providers
Poynette 82.0%
11 providers
Prairie Du Chien 92.6%
8 providers
Prairie Du Sac 96.3%
13 providers
Prescott 90.9%
13 providers
Pulaski 91.0%
14 providers
Racine 100.0%
20 providers
Reedsburg 98.1%
16 providers
Rhinelander 87.9%
11 providers
Rice Lake 89.7%
12 providers
Richland Center 61.2%
11 providers
Ripon 86.7%
12 providers
River Falls 90.4%
14 providers
Saint Francis 100.0%
16 providers
Salem 98.1%
16 providers
Sauk City 85.6%
12 providers
Saukville 97.9%
15 providers
Schofield 97.6%
12 providers
Seymour 68.3%
15 providers
Shawano 84.3%
14 providers
Sheboygan 99.2%
19 providers
Sheboygan Falls 88.9%
15 providers
Slinger 98.5%
14 providers
Somerset 87.4%
11 providers
South Milwaukee 100.0%
15 providers
Sparta 80.8%
9 providers
Spooner 81.0%
11 providers
Stanley 56.7%
10 providers
Stevens Point 96.4%
13 providers
Stoughton 88.8%
15 providers
Stratford 31.3%
13 providers
Sturgeon Bay 77.8%
15 providers
Sturtevant 99.8%
17 providers
Sun Prairie 96.9%
14 providers
Superior 92.1%
12 providers
Sussex 100.0%
12 providers
Thiensville 100.0%
15 providers
Tomah 86.7%
10 providers
Tomahawk 68.7%
10 providers
Trevor 100.0%
16 providers
Twin Lakes 99.4%
16 providers
Two Rivers 95.1%
16 providers
Union Grove 86.2%
14 providers
Verona 99.2%
13 providers
Viroqua 90.7%
10 providers
Waterford 100.0%
13 providers
Waterloo 71.0%
12 providers
Watertown 87.3%
16 providers
Waukesha 100.0%
16 providers
Waunakee 97.7%
14 providers
Waupaca 84.0%
17 providers
Waupun 85.1%
13 providers
Wausau 93.0%
17 providers
Wautoma 78.0%
13 providers
West Bend 98.5%
19 providers
West Salem 95.0%
9 providers
Whitewater 77.9%
15 providers
Wisconsin Dells 86.0%
13 providers
Wisconsin Rapids 95.9%
12 providers
Woodruff 84.8%
12 providers