CenturyLink vs Cox: Side by Side Comparison

Buying vs renting

Many customers can cut costs by buying their own modem

Modem rentals are a standard part of many broadband plans, thanks to the convenience of combo units that make “plug and play” self-installation a breeze.

With that in mind, subscribers often find that the modest monthly rental fees will add up to the retail cost of a new modem within the year. Why pay a premium for old hardware, especially when owning your own modem and router opens up so many options so far as security, customization, and network control?

The only catch here is that providers aren’t always friendly to every brand and type of modem and router, so you’ll need to make sure the model you purchase works with your plan. This matters even more for customers who move or switch providers regularly, as they can easily wind up stuck with a modem that no longer works for their plan.^[1]

Understanding the fine print

Understanding termination fees and final prices is key

Centurylink and Cox Communications both offer TV and phone in addition to broadband Internet service. The details of these offerings differ, but the marketing tactics are the same: signing up for more services usually comes with a discount for loyalty.

Steep discounts for “triple play” and “double play” Internet/Phone/TV plans are a common incentive for luring new customers. Shoppers need to be aware that signing a multi-year contract can become expensive if the final price they pay once the promotion ends is more than they want to pay. ETFs (early termination fees) can make it difficult to switch if prices rise, so be sure to compare the final monthly price of competing plans, not just the “limited time offer.”^[2]