Xfinity vs WOW!: Side by Side Comparison

A Side-by-Side Comparison of Xfinity and WOW! in 2021

Broadband offerings from Xfinity and WOW! Vary considerably based on location, but the big picture is the same — higher than average internet speeds for mid-level monthly fees. Both providers offer the option to bundle TV and phone services with internet. While Xfinity is the largest cable provider in the nation, WOW! holds their ground with no data caps and plan transparency in the locations where they are available. Below you can see how these ISPs compare head to head.

Xfinity Info

Price Range


WOW! Info

Price Range


Xfinity vs. WOW! Comparison
Provider Xfinity WOW!
Speed 50-3,000 Mbps 100-1,000 Mbps
Pricing $29.99-299.95/mo. $24.99-59.99/mo.
Service Type Cable or Fiber Cable, Fiber, DSL or Copper
Provider Xfinity WOW!
High-Speed Plans Yes Yes
Unlimited Data Select Plans Select Plans
Contract-Free Plans Select Plans Yes
TV Service Yes Yes
Phone Service Yes Yes

Xfinity Internet Deals †

Last updated on 11/22/2021

†All plans not available in all areas or to all customers. Verify details with Xfinity.

WOW! Internet Deals †

Last updated on 11/25/2021

†All plans not available in all areas or to all customers. Verify details with WOW!.

Xfinity vs. WOW! Performance Overview

Xfinity is the largest cable provider in the United States. They offer broadband services in 40 states to an estimated 111.6 million people, 18,000 being fiber customers. Their internet download speeds range from 15-2000 Mbps and Xfinity provides TV with their Xfinity X1 (Xfinity’s 4k streaming device), phone, and home security services with different options when bundling.

WOW! is the 6th largest cable provider in the United States, providing service to 7.2 million residents in the U.S. They offer both cable and fiber internet plans with download speeds varying from 100 Mbps to 1000 Mbps. With four internet plan tiers to choose from, WOW! offers customers the option to bundle with add-on home wifi, home phone, service protection plan, internet equipment, or tv streaming services — YouTube TV, fuboTV, Sling TV, or Philo TV.

Xfinity Installation

Xfinity provides a self-install kit that can be picked up at any Xfinity store for free or be delivered for up to $29.95.

WOW! Installation

Like Xfinity, WOW! also supplies a self-installation kit that is delivered directly to your address. There is no cost associated with their self-install option as well as no fees to activate your internet service.

Xfinity Contracts, Equipment Fees & Fine Print

Xfinity requires a 1-year term agreement that comes with an early termination fee of $110 should you opt out of your contract early. Depending on the internet plan selected, they offer contract-free plans at a higher monthly rate. Xfinity offers download speeds ranging from 15-2000 Mbps and upload speeds of 2-2000 Mbps. You can rent an xFi gateway (Xfinity’s wireless modem) for $14 per month or Xfinity’s mesh network and unlimited data can be added for $25 per month. You can save on equipment fees by opting to use your own Xfinity-compatible modem and wireless router.

WOW! Contracts, Equipment Fees & Fine Print

WOW! has no contracts on any of the plans that they offer and therefore have no early termination fees. Their internet download speeds range from 100-1000 Mbps and their upload speeds range from 5-50 Mbps. WOW! recommends that you provide your own modem and router but offers to rent a modem for $10/month and wifi router for $10/month — unless you sign up for their 1 Gig plan, which includes whole-home wifi at no extra cost.

Xfinity Data Caps

Xfinity employs a data cap of 1.2 TB on all of their plans except for their GigabitPro plan. If you go over the data cap limit, you will be charged $10 for each additional 50 GB used, up to a maximum of $100 per month. Xfinity offers unlimited data with select plans. If you have a modem, then unlimited data will be an additional $30 a month; or you can add xFi Complete which uses Xfinity’s xFi Gateway (Xfinity’s wireless modem) to get unlimited data for $25 a month. If you already have an xFi Gateway, you can upgrade to xFi Complete for an additional monthly fee of $11 for unlimited data.

WOW! Data Caps

WOW! currently does not have data cap limitations on any of their internet plans.

Great Service

on October 06, 2019

First time Xfinity subscriber. Exceeded my expectations. I can honestly say I was very impressed with all aspects of Xfinity. I just purchased a home in Delray Beach FL. From the initial appointment call to complete installation, Xfinity exceeded my expectations. Very impressed with the Tech. The tech arrived early. He introduced himself and ask me about my expectations. He explained what he was going to do and would have me watching NFL football today. Walked me through the setup and all options of the remote. I ordered cable and internet. I will say the internet service is faster than others. Very impressed with Xfinity.

Amazing service!!

on August 31, 2021

This was my first time using Xfinity cable services and I absolutely loved it! I never had an issue. Unfortunately, I do have to disconnect my services, due to moving to a location where Xfinity is not offered. I wanted to recognize the service rep, she was absolutely amazing. She answered all my questions on how to cancel my service. She even gave me the mover's department contact to help me find a new and awesome wifi system in my new area. I was blown away by her kindness. She wished me good luck with my move and gave me a positive outlook during all of my frustrations. She was so kind and comforting and deserves to be recognized greatly!!

Cheap and Reliable

on September 18, 2019

100 down and 10 up is a great price at under $30. I wish their 200 down had 20 up, but it is still only 10 up.


on January 06, 2021

WOW is amazing. An honest company that does business right!! From the service tech to the customer service, we've never had a problem. They worked with us to find a plan that we can afford. They have always gone above and beyond in every situation for years. Thank you WOW.

Xfinity vs. WOW! Coverage Availability

Xfinity Coverage & Availability

WOW! Coverage & Availability

Frequently Asked Questions about Xfinity & WOW!

  • Is Xfinity cheaper than WOW!?

    Xfinity’s 1000 Mbps plan, which costs $70 per month for 12 months, is initially less expensive than WOW!’s comparable 1 Gig plan, which costs $74.99. Xfinity becomes more expensive after the promotional pricing as their rate increases to $100 a month. Depending on the plan selected and location, both providers can be less expensive than the other.

  • Who has faster speeds? Xfinity or WOW!?

    Xfinity offers download speeds of up to 2000 Mbps to residents in select areas. WOW!’s 1Gig Plan offers speeds of up to 1000 Mbps. Both Xfinity and WOW! provide comparable speeds on most of their plans.

  • Do Xfinity and WOW! have unlimited data?

    WOW! offers unlimited data on all of their plans while Xfinity only offers unlimited data with select plans. You can add unlimited data to any Xfinity plan for an extra fee of $30 per month if you have your own modem; or $25 a month if you purchase their xFi complete plan, which includes an xFi gateway, their wireless router modem.