AT&T Internet vs Sonic: Side by Side Comparison

Consider dropping the modem rental fee

Why rent when you can own?

If you’re willing to put in the half-hour or so it takes to configure it, buying your own modem and router could add up to hundreds of dollars in savings for a multi-year broadband plan. While it’s convenient to simply rent the hardware provided when you sign up, decent routers and modems can be bought outright for around the cost of a year in rental fees.^[1]

Using your own hardware also opens up customization options that aren’t available for rented hardware. Installing custom firmware on a private router allows for advanced network monitoring and security, which is great if you have kids, roommates, or are simply worried about Wi-Fi-mooching neighbors. Not every modem is compatible with every provider, however, so if you relocate regularly it might be smarter to simply pay the monthly rental fee to avoid trouble when you switch.

Early termination fees and hidden costs

The fine print is sometimes small for a reason

Sign-up bonuses and other special offers can make it look really attractive to switch providers. In many cases, the savings are absolutely worth it. Anytime you sign a contract, though, it’s critical to factor in the length of the agreement and how much it’ll cost you if you leave. The final price you’ll pay once the promotion ends is far more important than the limited-time discount, especially if you’ll have to pay an ETF (early termination fee) to break out ahead of schedule. Rule of thumb: shop the final price, not the promo.^[2]