AT&T Internet vs Sparklight: Side by Side Comparison

A Side-by-Side Comparison of AT&T Internet and Sparklight in 2021.

AT&T Internet and Sparklight are optimal internet providers among many in the U.S. AT&T provides DSL, fixed wireless, and fiber internet while Sparklight provides cable internet. Customers who reside in areas with no fiber internet coverage may opt for AT&T’s DSL internet or Sparklight’s cable internet. Both providers offer download speeds up to 1000 Mbps.

AT&T and Sparklight are noticeably different, which we highlight below. Prices, speeds, and service types vary depending on availability.

AT&T Internet Info

Price Range


Sparklight Info

Price Range


AT&T Internet vs. Sparklight Comparison
Provider AT&T Internet Sparklight
Speed 25-940 Mbps 100-1,000 Mbps
Pricing $35-60/mo. $45-125/mo.
Service Type IPBB, Fiber or Fixed Wireless Cable or Fiber
AT&T Internet vs. Sparklight FEATURE COMPARISON
Provider AT&T Internet Sparklight
High-Speed Plans Yes Yes
Unlimited Data Select Plans Select Plans
Contract-Free Plans Select Plans Yes
TV Service Yes Yes
Phone Service Yes Yes

AT&T Internet Internet Deals †

Last updated on 10/15/2021

†All plans not available in all areas or to all customers. Verify details with AT&T Internet.

Sparklight Internet Deals †

Last updated on 10/18/2021

†All plans not available in all areas or to all customers. Verify details with Sparklight.

AT&T Internet vs. Sparklight Performance Overview

As the second-largest DSL provider in the U.S., AT&T Internet services 22 states with DSL internet available to approximately 122.8 million people. AT&T’s plans also include fixed wireless and fiber internet options. You might not always find a fiber internet plan because coverage is limited, but AT&T’s DSL plans have more widespread availability. For more than just standalone internet plans, AT&T offers bundles that you can pair with their TV or phone services.

Sparklight is available to approximately 3.3 million people in 19 states. Formerly known as Cable One, Sparklight is the ninth-largest residential cable provider in the U.S. They also offer packages that include their TV and phone services. Sparklight’s internet plans all vary by speed and price.

AT&T Internet Installation

Professional installation and self-installation are available options when starting your new AT&T internet service. For a professional technician, the installation fee costs $99. If you want to self-install, you only have to pay $35 for the activation fee. When preparing for your appointment with the technician, a person who’s 18 years or older must be at home. Self-installation can be done with the help of an online guide on AT&T’s website.

Sparklight Installation

Sparklight offers professional installation and self-installation. Professional installation fees can cost up to $90. Self-installation is free but is not available in all areas There is an activation fee of up to $100 regardless if you choose professional installation or self-installation. For professional installation, someone who’s 18 years or older must be present. For self-installation, you can refer to Sparklight’s video tutorial on their website.

AT&T Internet Contracts, Equipment Fees & Fine Print

AT&T’s internet plans typically require at least a 1-year agreement.

If you prefer contract-free options, AT&T does offer them but without the promotional rates. When you cancel your agreement early, you might end up paying early termination fees up to $180 or $15/month for each remaining month on the agreement. For equipment fees, you will need to pay $10/month for renting the modem and router. The download speed range for AT&T’s internet plan is between 25-1000 Mbps and the upload speed range is 20-1000 Mbps.

Sparklight Contracts, Equipment Fees & Fine Print

Sparklight does not require contracts for their internet service.

Because they only offer contract-free options, there are no early termination fees. You do have to pay for an activation fee and equipment rental fees. Activation fees can cost up to $100 while renting their modem with WiFi costs $10/month. The cable modem comes with two extenders. You can also rent a regular modem for the same monthly price. Sparklight’s download speed range is 100-1000 Mbps and the upload speed range is 10-50 Mbps.

AT&T Internet Data Caps

There are no data caps for most of AT&T’s internet plans except for their fixed wireless plan which has a 500 GB data cap. For additional data usage, you can add 50 GB of data for $10 per month.

Sparklight Data Caps

All of Sparklight’s internet plans have data caps, but they do offer an unlimited data upgrade for an additional $40/month. Their data caps range between 350-1500 GB. For each additional 100 GB of data used per month, Sparklight charges $10.

Fantastic team and great coverage

on September 28, 2019

Absolutely fantastic! Tech came out to help install and, due to the wiring in our apt, it took a while to find the correct outlets. But he was so patient and helpful and kind, really going above and beyond to make sure things got set up so I could have the level of coverage needed to qualify for work from home. Truly amazing guy, I honestly can't speak highly enough of him. He kept trying long after I suspect most would have given up. Huge THANK YOU to AT&T for the coverage at the right price (literally half the price of the competitor in this area), and more importantly for having such an amazing guy on your team. Thank you.

Best coverage

on May 19, 2021

I travel often and I definitely travel around upstate New York and everywhere I go AT&T is faster and even seems to have more coverage than the others, so I am not sure who is doing the tests, but everywhere I have been, AT&T seems to outperform (also I don’t like AT&T as a company, so trust my honest review here).

Outstanding Customer Service

on January 13, 2021

I am a long time customer of New Wave Communications (Sparklight). Although I have never had an issue with their phone and internet services, I did recently encounter issues with my online account on their website. I was unable to make simple, basic profile changes to said account; but instead was directed to call them via phone. Imagining countless minutes of my time to to do so - I was exasperated; but call them I did at the number so directed. I had several issues to bring to their attention and I am overwhelmed at the response I have received. Much to my chagrin, I did not record the names of the individuals I spoke with; however, I can say that both the individuals I spoke with were knowledgeable and extremely courteous. Much appreciated. I made one phone call, received two phone calls in return and one email from this company concerning my issues. The representative I originally spoke with and a gentleman from the IT department reached out to me via phone to provide an update on the status of my issues and to notify me that they were indeed working to resolve said issues. Kudos! to them both, especially in today’s age where one is constantly bombarded with relentless recordings in an effort to reach out and speak with a human being. This company made it easy. Again, much appreciated.


on March 26, 2021

This is the best service along with the astonishing speed. Tech was in my apartment for less than 10 minutes. Thanks again, Sparklight!

AT&T Internet vs. Sparklight Coverage Availability

AT&T Internet Coverage & Availability

Sparklight Coverage & Availability

Frequently Asked Questions about AT&T Internet & Sparklight

  • Is AT&T Internet cheaper than Sparklight?

    Depending on location and connection type, prices will vary for both AT&T Internet and Sparklight. Sparklight’s lowest-priced internet plan is cheaper than AT&T’s lowest-priced internet plan, but Sparklight’s higher-priced internet plan is more expensive than AT&T’s. AT&T Internet plans cost $49.99/month while Sparklight’s plans range from $39-$125/month.

  • Who has faster speeds? AT&T Internet or Sparklight?

    Similar to prices, speeds will also vary by location. AT&T Internet and Sparklight both offer speeds up to 1000 Mbps.

  • Do AT&T Internet and Sparklight have unlimited data?

    AT&T Internet plans have unlimited data except for a few that employ data cap limits ranging from 500 GB – 1 TB. Sparklight lets you upgrade your internet plan to unlimited data for $40/month. Otherwise, their data caps range from 350 GB – 1500 GB. If you exceed the data cap limit for AT&T’s plans, you will have to pay $10 for every 50 GB of additional data used. Sparklight charges the same price but for every 100 GB of additional data used.